Web Survey Bibliography
We provide an overview of survey software based on the WebSM list of 365 online survey software tools. The results show that the number of software tools is in steady decline. Newcomers are increasingly rare, while the solutions that could not adapt are slowly disappearing. Open source solutions are almost non-existant.
The survey software market is becoming increasingly difficult. Service prices are becoming more and more competitive, development costs are increasing, and requests for new features are continuously expanding. The latter is particularly true for providing support for mobile surveys, mixed modes, multiple languages and panel management. These are also the features that separate advanced solutions from the simple ones. Other survey software features are basically becoming industry standards for all solutions. To keep the pace, survey software companies must always have a considerable team of developers present. Consequently, market segmentation, concentration and takeovers have been in full progress in recent years, particularly in 2011 (see WebSM 2011) and continues in 2012.
Although a clear separation between high-end and low-end solutions still exists (with a few segments in between), cheap and low-end Software as a Service (SaaS) solutions are becoming increasing powerful, while high-end complex software solutions are often stuck in old architecture and awkward interfaces. There is a clear trend towards vendor based solutions (SaaS), GUI interface and Web 2.0 approach (which appeared very late in this industry). The presence of customer support (documentation, help) is also increasing, as well as (aggressive) marketing.
Approximate traffic statistics for SaaS solutions, which basically host surveys on their main domain, show that among 365 included software solutions there are around ten solutions with more than 100,000 visit per day (a few million is the maximum), and around 40 with daily visits above 10,000.
The majority of solutions focus on web surveys, while many are also specialized solely on forms, polls, quizzes or events. On the other hand, the web software is also becoming increasingly integrated – and thus losing its separate identity – into marketing research, direct (e-mail) marketing, human resource management, enterprise feedback management, voice of the customer and business intelligence. Major suppliers also seek business in the integration with their own panel of respondents.
Software prices are increasingly presented in standardized packages and the majority varies from 3 EUR to 625 EUR per month for the basic package. In addition, the complex solution offers tailored pricing (quote request is needed), however this is increasingly not the only format, but an addition to standard packages.
Key words: Web survey software
Web survey bibliography - Internet access Panels (431)
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Does one really know?: Avoiding noninformative answers in a reliable way.; 2013; de Leeuw, E. D., Boevee, A., Hox, J.
- Sensitive Topics in PC and Mobile Web Surveys; 2013; Mavletova, A. M., Couper, M. P.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Propensity Score Weighting – Can Personality Adjust for Selectivity?; 2013; Glantz, A., Greszki, R.
- GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel; 2013; Kaczmirek, L., Bandilla, W., Schaurer, I., Struminskaya, B., Weyandt, K.
- Innovation in Data Collection: the Responsive Design Approach; 2013; Bianchi, A., Biffignandi, S.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.
- Experiences from a probability-based Internet panel: Sample, recruitment and participation; 2013; Scherpenzeel, A.
- Participation and engagement in web surveys of the general population: An overview of challenges and...; 2013; Roberts, C.
- How Do Lotteries and Study Results Influence Response Behavior in Online Panels?; 2013; Goeritz, A., Luthe, S. C.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Web-based studies: The future in nutritional epidemiology (and overarching epidemiology) for the benefit...; 2012; Hercberg, S.
- Sensitive topics in PC Web and mobile web surveys: Is there a difference? (presentation); 2012; Mavletova, A. M., Couper, M. P.
- (Online) Access Panels: Types and Quality Standards; 2012; Bosnjak, M.
- Passive measurement of online data in Practice - A White Paper Wakoopa; 2012
- Selection bias of internet panel surveys: A comparison with a paper-based survey and national governmental...; 2012; Tsuboi, S., Yoshida, H., Ae, R., Kojo, T., Nakamura, Y., Kitamura, K.
- Screenwise panel: Frequently Asked Questions; 2012
- Research company spotlight - Mobile surveys; 2012
- NBCU enlists Google, ComScore to track multiscreen Olympics viewing; 2012; Spangler, T.
- More dirty little secrets of online panel research.; 2012
- Google et Médiamétrie créent une audience bimédia; 2012; Gonzales, P.
- Especially for You: Motivating Respondents in an Internet Panel by Offering Tailored Questions; 2012; Oudejans, M.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- Recruiting in an Internet panel using respondent driven sampling; 2012; Schonlau, M.
- Multi-Language Multi-Continent B2B Community Panel: How B2B research can effectively span the world; 2012; Morden, M., Accomando, E.
- WebSM Study: Survey software features overview ; 2012; Vehovar, V., Cehovin, G., Kavcic, L., Lenar, J.
- Does survey experience affect respondents’ reported level of satisfaction?; 2012; Schultz Christensen, A., Ladenburg, J.
- Evaluation of an online (opt-in) panel for public participation geographic information systems surveys...; 2012; Brown, G., Weber, D., Zanon, D., de Bie, K.
- Panel Conditioning in Online Survey Panels: Problems of Increased Sophistication and Decreased Engagemeent...; 2012; Adams, A. N., Atkeson, L. R., Karp, J. A.
- Recruiting A Probability Sample For An Online Panel: Effects Of Contact Mode, Incentives, And Information...; 2012; Scherpenzeel, A., Toepoel, V.
- “I think I know what you did last summer” Improving data quality in panel surveys; 2012; Lugtig, P. J.
- Understanding Society Innovation Panel Wave 4: Results from Methodological Experiments; 2012; Burton, J., Budd, S., Kaminska, O., Uhrig, S. C. N., Brown, M., Calderwood, L.
- The Propensity of Older Respondents to Participate in a General Purpose Survey; 2012; Lynn, P.
- Online Data Collection in the Agro-Food Sector; 2012; Biffignandi, S., Artaz, R.
- Effect of different stimulus on data quality in online panels; 2012; Zagar, S., Lozar Manfreda, K.
- The German Internet Panel: First Results from the Recruitment Phases; 2012; Blom, A. G.
- Panel retention rate and data quality: experimental results drawing on Reciprocity design; 2012; Biffignandi, S., Artaz, R.
- Web panels in Slovenia; 2012; Lenar, J., Vehovar, V.
- Innovation in online data collection for scientific research: the Dutch MESS project; 2012; Das, M.
- Professional Respondents in Internet Panels: Who are They and What Do They Do to Our Data?; 2012; de Leeuw, E. D., Matthijsse, S.
- Using Online Panels for National Surveys of Low Incidence Populations: Findings from the CDC Influenza...; 2012; Boyle, J., Ball, S., Ding, H., Srinath, K. P., Euler, G.
- The Persistence of Attentiveness in Web Surveys: A Panel Study; 2012; Berinsky, A., Luks, S., Rivers, D.
- The Effect of Mode on Participant Responses to Qualitative Research in Virtual Worlds; 2012; Dipko, S., Billington, C., Brick, P. D.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.